Based on its company name, they selected an apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark” to symbolize the concept of seduction of the customers and the marketplace in general.
From issue 97 of French Magazine Numero is the “Mommy Dearest” editorial based on the eary overbearing super stylish mother and her mimic saddened child losing the spirit of her youth.
In an unnerving nod to all things ladylike yet menacing, this shoot by Sofia Sanchez and Mauro Mongiello seems inspired by the late 60’s sitcom “Bewitched” and the heroine “Samantha’s” style.
Here’s the new 2009 Honda Accord commercial titled “All in One Place”, it is by agency Rubin Postaer and Associates in partnership with producer Motion Theory. The ad is showing that how they put everything they know into one place. see this video.
Nike has converted an amphibious armor-plated war-truck from 1959 into a mobile extreme sport HQ for AST Dew Tour. This Nike 6.0 Ill Mobile Truck designed by Hub Strategy. The ultime action sports off-road party vehicle. It is designed, sourced, fabricated and shipped the entire thing in less than three weeks.
The 8-wheeled ill-mobile is capable of crossing deserts, climbing mountains and taking the team to any secret spot. Racks for bikes, surfboards, wakeboards, skateboards, mean going anywhere for any scene. Rails to grind are featured on both sides, and a quarter pipe folds down for impromptu sessions. The stereo system requires 2 car batteries, a set of jumper cables and a little luck, but once it’s blasting, it’s like a stick of dynamite in your eardrum.
Poster 1 | Poster 2 | Poster3
Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
Published: April 2008
This is a very smart and engaging site created for Subaru Canada. Works on many levels. The sumo wrestler injects the Japanese - read quality - aspect. It is synergistic with the broadcast. Leverages the reality shows like America’s Next Top Model and also sells the vehicle in an engaging manner. It provides the same walk around navigation of most auto sites, but truly puts the consumer in control. You even get to look at your proofs and send them off to friends or a contest they sponsor.
While a half naked sumo may not be what I would consider sexy, the site certainly delivers on make a relatively non-descript vehicle, look..well hot…
