Subaru is Sexy
This is a very smart and engaging site created for Subaru Canada. Works on many levels. The sumo wrestler injects the Japanese - read quality - aspect. It is synergistic with the broadcast. Leverages the reality shows like America’s Next Top Model and also sells the vehicle in an engaging manner. It provides the same walk around navigation of most auto sites, but truly puts the consumer in control. You even get to look at your proofs and send them off to friends or a contest they sponsor.
While a half naked sumo may not be what I would consider sexy, the site certainly delivers on make a relatively non-descript vehicle, look..well hot…
